As a professional, I try to dress appropriately. Most of the time I wear collared, button up shirts that require ironing. While I can iron and have many times, it doesn't seem efficient to do so.
So I use a dry cleaner. I used to have them put starch on the shirt when pressed, but now I skip it. I hear it shortens the lifespan of clothes by making them more brittle.
In my neighborhood, there are two chain dry cleaners: Dependable Cleaners and Zoots. Today I always use Dependable Cleaners, though I did use Zoots for a brief hiatus. My problem with Zoots is the general attitude they took towards me as a customer and potential vendor. In my humble opinion, they seem to think that by having a fancy name and some investors, they are very important people! (VIP)
Let me explain, I called on their corporate office to inquire if they had any need for a software service my company provides. I got routed to their CFO, and left a message. He actually called back, and in about 20 seconds without hearing me out that they had no need for my services and simply hung up. I was dumbfounded. Talk about professional courtesy. I had heard that they were founded by former Staples executives so I expected more. Word has it that several of their marketing executives has migrated on to Work N Gear, and are fouling things up there pretty bad.
Speaking of which Work N Gear has a great concept, but such awkward execution I can only wonder they have lasted this long. I hope that they can pull it together.
Dependable Cleaners on the other hand has a staff that is much more respectable and humble. My friends Randy and Trip worked for Dependable Cleaners when in high school, and the company always respected them and treated them well. As a customer, I've always been well respected there too. Believe me, that goes a long way. I think that Dependable Cleaners is a family owned business, so that might have something to do with it. In fact, I think one of the family members might own an interior design shop in East Milton Square, which for a long time I found ironic because of the "humble" appearance of Dependable Cleaners stores. They have since upgraded their look and it makes a huge improvement. I'll see if I can take a snapshot of the new look to upload here.
Do you have a favorite dry cleaner?