Online versus Bricks and Mortar
One thing I always try and stress is the importance of consistency between online and bricks and mortar as far as price, availability, and marketing. Granted, there is a much further reach to the internet than bricks and mortar stores, so it is perfectly acceptable that some stores have "internet only" deals, or "store only" deals. However, it would be nice if they provided for in-store stock checking, as well as pricing information for products, whether or not they are available in the store or online.
For example, Staples has a computer set up in their stores where you can check prices and order from Staples.com. Brilliant? But how come they stock the Linksys NSLU2 in stores, but have no mention of it online? And why is checking local store product availability so difficult (its actually impossible, you have to call customer service) with Staples.com?
Along the same lines, IKEA sells items in their store that are not available online.
Does anyone know of a brick and mortar store that also has an ecommerce presence that is doing it right? I'd love to know.
For example, Staples has a computer set up in their stores where you can check prices and order from Staples.com. Brilliant? But how come they stock the Linksys NSLU2 in stores, but have no mention of it online? And why is checking local store product availability so difficult (its actually impossible, you have to call customer service) with Staples.com?
Along the same lines, IKEA sells items in their store that are not available online.
Does anyone know of a brick and mortar store that also has an ecommerce presence that is doing it right? I'd love to know.
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