Break out the barbecue

In New England, the changing of the seasons is quite the event. Not only are the days brighter and longer, but its warmer, too!

But this blog is about retail chain store marketing, not the weather. But retail stores are certainly not oblivious to the changing of the seasons either!

Right now, you'll see loads of sales on sunblock, barbeques, patio furniture, coolers, and the like. There are some great deals available, but use your head, some of the deals might be just hype.

Now that retailers have nailed the timing issues, they need to work on the location issues. Stores next to the beach should have more sunblock and coolers, while stores near the park should have more barbecue equipment. Not only will they sell more, they'll also have happier customers!