Chain Store Marketing

While the challenge of marketing in multiple stores is substantial, it gets even more complicated by the fact that each location has its own customer base, and unique geographically based sales opportunity.

What does that mean? For example, if a location is by the beach, there is a much greater opportunity to sell beach balls, blankets, suntan lotion, and grills. While this is obvious to a single store owner, a chain store has to think about these as execptions to their overall strategy.

So, just as customers change from location to location, their activities and needs change from location to location.